Summary:
City Sips is a grape soda brand offering a collect them all product line. Every bottle features a hidden cityscape that is only revealed as the soda is sipped.
City Sips is a grape soda brand offering a collect them all product line. Every bottle features a hidden cityscape that is only revealed as the soda is sipped.
Challenge:
Understand and push the materiality of glass to create a packaging solution that fully embraces qualities of layering and transparency.
Approach:
Understand that the characteristics of glass shift with the addition of the product and explore unique solutions that would not only embrace the glass, but also the interaction between the glass and the grape soda, and how that influences the way the bottles are perceived.
Solution:
Skyline illustrations that wrap each bottle so the city is hidden by the opaque soda and revealed as the product is consumed, embracing the interaction between the product and the packaging in a way that reaches the energetic, target audience and promotes consumption. The illustrations compliment the glass by enabling shifting and layering as the bottles are moved and viewed at various angles.
Understand and push the materiality of glass to create a packaging solution that fully embraces qualities of layering and transparency.
Approach:
Understand that the characteristics of glass shift with the addition of the product and explore unique solutions that would not only embrace the glass, but also the interaction between the glass and the grape soda, and how that influences the way the bottles are perceived.
Solution:
Skyline illustrations that wrap each bottle so the city is hidden by the opaque soda and revealed as the product is consumed, embracing the interaction between the product and the packaging in a way that reaches the energetic, target audience and promotes consumption. The illustrations compliment the glass by enabling shifting and layering as the bottles are moved and viewed at various angles.
