Suds Pub is a lively, seaside bar that prides itself on providing a coastal experience to guests thanks to its beachy atmosphere and prime, oceanfront location. 
Lighten up and modernize the bar scene in Belmar, New Jersey in order to cater to a younger crowd of both longtime locals and traveling tourists.
Combine beachy flare with modern grace to create a brand aesthetic that is geared toward the young adult, beach-going community and represents a pub that offers more than its menu, providing guests with the beach life experience along with a sense of community.
A graphic logo complemented by energetic, hand-drawn type that expands on the same curves and sharp lines in a playful manor.
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